21 Jul

“It’s a business fairytale…” Voyeur, June 2003
From $50 to $20 million

Justin Herald turned a business he started with $50 into a $20 million empire in just six years.
At age 25, Justin was told he had an Attitude problem. Instead of being put out by this comment he decided to start his own business.
Armed with his Entrepreneurial flair and his last $50, Justin printed a few t-shirts with the slogan “In the end it’s all a matter of Attitude” and sold them to his mates. With the money he made he repeated the process until he had enough to sell to a retail outlet.
His lateral thinking and innovative actions turned the $50 into a multi-million dollar company.
Attitude Inc was sold in over 3,500 stores throughout Australia as well as overseas, and was globally licensed to hundreds of products ranging from Philips stereos to boxer shorts.
“Australia’s brightest marketing success story…” Sydney Morning Herald
Retired at age 33, Justin Herald is now one of Australia’s most exciting motivational speakers.
Justin talks to leaders and staff about achieving their full potential. HE provides expertise to businesses and individuals looking for advice from a proven market leader!
He is highly regarded as one of Australia’s leading Entrepreneurs and is embraced by many as they take motivation form his inspiring success story.

“I have had the opportunity to see many motivational and business speakers… After hearing your speak all I can say is “WOW”, You give true meaning to the words inspiration and motivation.” ~ Peter Sweep

Justin Herald motivates the motivated! You will not be disappointed!

Justin and the media

Due to the amazing success and growth of his business, Justin is constantly in the media spotlight. His story has been shown on such TV shows as A Current Affair, Small Business Show, The Today Show, Today Tonight, Sunrise and the recently aired Who Wants To Be A Millionaire – Millionaire’s Edition just to name a few.
He is constantly interviewed and highlighted both on radio stations and throughout the print media, e.g. The Age, and the Daily Telegraph, and many more.



ALCHEMY – ‘the art of making something from nothing’

An Evening with Justin Herald – Business Motivator
Tuesday, 2nd of August
New Zealand, Quality Hotel Barrycourt, 20 Gladstone Road,
Parnel, Auckland
Time: Registration from 6:30PM, Evening: 7PM – 9:30PM
Investment: $29.95
Click here to claim your DISCOUNTED Tickets by using the code:

Entrepreneurs Round Table With Justin Herald

Date: Wednesday, 3rd of August – St Columba Centre
Venue: 40 Vermont Street, Ponsonby
Investment: $697
Time: Registration from 8:00AM, Round Table: 8:30AM – 1:30PM
Click here to claim your DISCOUNTED Tickets by using the code:


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