25 Apr

If you have been to any internet marketing or business development events lately you would have no doubt heard the buzz word “outsourcing”, popularized by Tim Ferris’ Four Hour Week’s systems and lifestyle.

Timothy Ferris 4hour Work Week

Outsourcing? Read this Book!

Entrepreneur Magazine defines Outsourcing as:
” The practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual”

Outsourcing is similar to subcontracting, but generally refers to hiring an international company or individual as opposed to a local.
Outsourcing is different from out-tasking where you are seeking one-off specialty work such as logo design. Outsourcing has a more long-term focus and hopefully a more enduring relationship between you and the subcontractor.
For out-tasking we recommend 99designs, Vworker (formerly rentacoder.com) and Odesk
There are clearly many benefits and advantages to outsourcing.
The primary reason so many entrepreneurs and business owners’ love it so much is because it saves MONEY!
It helps companies keep more cash on hand, freeing resources for other purposes whether it is for capital improvements, further research & development or whatever it takes to expand and perhaps even diversify.
The costs for outsourcing are much lower than the costs of hiring and training employees. This is especially true if you outsource to overseas companies or individuals. You can outsource to fill roles in your organization that would be too expensive or inefficient to create yourself.
Labor is one of the prime costs in manufacturing or the service industry, so that alone can mean a substantial savings to a company.
Outsourcing can help a business to increase their profits as well as their productivity.
It’s often quicker and more efficient to hire a specialist to do something than it is to bring your company up to speed.
Outsourcing allows companies to seek out and hire the best experts for specialized work. With the proliferation of the Internet and freelance accessibility, companies now have the opportunity to work with world-class expertise and not just settle for what the local talent pool has to offer.
By outsourcing repetitive and time-consuming or inconsequential tasks, you can spend more time focusing on ways to expand your core business model and core competencies, as well as add value to standard operations. Outsourcing can help remove distractions from ancillary and support functions.
Often having an outsourced staff member brings fresh eyes to your company or project, seeing new solutions to old problems.
What can I Outsource?
Often it is difficult to determine what you can and should outsource. Dale Beaumont shares his step-by-step system at his New Rules of Business (learn more about this free event by clicking here.)
Ultimately you need to ask yourself…
What is the most productive use of my time right now?
Is this actually important and if so – how much of a priority is it?
Can this be systematized?
Can this be delegated?

Personally, as a control-freak I have found it very difficult to let go of many the daily tasks and responsibilities that I feel obligated to perform. But as Dale Beaumont very clearly demonstrates at his New Rules of Business Event the value of performing many of the necessary but menial duties are simply not worth my time.
How much time (and money) are you wasting on:
1. Emails – if you are not going to outsource this at least limit yourself to checking them at periodic times of day such as at 9am and 3pm and not whenever your computer beeps at you.
2. Website Creation/Maintenance – pay someone to setup, maintain, perform periodic backups, etc.
The presentation of your website is paramount and its upkeep is equally so, with Google emphasizing the importance of up-to-date relevant information, SEO and value-filled content can be managed by your outsourced team. WEBSITE IN A DAY.
3. Transcriptions, Content Creation & Link building – If you are writing a lot of articles for the purpose of obtaining back links, this is incredibly time consuming. Unless you are a prolific writer it can also be boring as hell. Hiring a competent, articulate and concise writer can help you direct qualified traffic back to your website.
4. Graphics & Video Creation – Perhaps you have heard Google loves video (that’s why they bought Youtube). So you recognize the merit of video marketing and need high quality video to promote your product or service online.
Not only can your video production be outsourced but perhaps more importantly its distribution to online directories such as TubeMogul and thousands of others can otherwise be incredibly time consuming.
Check out GO ANIMATE for an amazing option to “personalize” your videos!
– Tubemogal & Traffic Geyser.
5. Data entry – so boring I can’t even write a summary.
6. Stats reports – boring!!
7. Social media updates – How many hours have you wasted on Facebook, Twitter, Myspace and Youtube? And that’s just 4 of 1000s of social media sites you could expose your business to. While there are some fantastic online tools such as Hootsuite to help you manage your social media accounts better, it still takes hours to setup the initial accounts let alone keep them updated. By outsourcing your social media presence you save money and time but maximize your online branding.
HootSuite - Social Media Dashboard


These are all important but easily outsourced jobs. By handing them over to a trained staff member you are not compromising your creativity, your brands essence or integrity. If anything you are allowing for greater input and creative scope by freeing up your time and engaging with others.
Countless companies have obviously outsourced their Call centres. You’ve no doubt experienced it yourself –the phone rings just as you sat down for dinner – you can’t understand the person on the other end of the phone, trying to sell you something you don’t need.
Don’t become a cliché – ensure your caller is from a reputable employment centre, who only hire the best English (or multi-lingual) speaking staff, such as 123Employee or VIRTUAL STAFF FINDER

India is apparently so last year! The Philippines is where it is happening!

A dedicated and English speaking country where there is a strong work ethic, in a time-zone that is relatively in sync with Australia, the Philippines is apparently the place to be if you want efficient, cost-effective and friendly staff. Many Filipinos who work in the freelance and outsourcing sector are highly educated and speak impeccable English, all be it with a slight American accent.
When hiring any staff member you need to do your due diligence, check references, cross-reference their CV, interview them.
When outsourcing the process is no different.
Many freelancers provide testimonials from previous clients, have a star-rating and portfolio you can review before hiring.
Post a small job to assess the quality of their work or Skype them to discuss your project and how they may be able to help. If you like what you see and hear, offer them more work, if not – don’t.
If you don’t wish to go through all the time and hassel of finding your independent freelancer there are agencies who can do it for you. Of course they charge a commission but it is minimal and can save you time and frustration, as well as help elevate any concerns you may have about security and confidentiality.
For ongoing support and high quality, affordable outsourcing we have been recommended:
From all accounts, they are reliable, dependable, loyal, and respect confidentiality.

What you should NOT outsource:
1. Strategic planning – the vision for your business, is precisely that – YOUR vision.
2. Performance Monitoring – whilst this may not be the best use of your time you should not place it in the hands of anyone less than a trusted staff member who can report fairly and objectively with your particular standards in mind.
3. Relationship building and negotiations – Chances are your business started because of your ability to build relationships, sell your product and/or put deals together. This should not be outsourced. Build your team if you have to and mentor sales staff.
4. Product development – It’s fine to seek council and have others critique and provide constructive feedback. But ultimately, product development is up to you and your in-house team.
5. Business finances – There are ways to structure your business and systematize invoices in and money out. If you delegate these responsibilities please make sure you have checks in place to ensure your bank accounts are secure and money cannot be siphoned off. Local professionals will understand your market better than anyone else.
6. The things you love. Why would you want to hand these over to someone else? These are the things that help you get out of bed in the morning. Why you do what you do and chances are, why your business has succeeded.
7. Everything. If money was no object than you could technically outsource your life away. As tempting as that sounds be careful not to outsource every aspect of your business, as ultimately it will lack the essence of all that made it great.
For example, if you are an Author or a Blogger and you decide to start outsourcing your article writing, I am sure your loyal readers will notice what their reading lacks your usual ‘je ne sais quoi’. It is better to be slow and authentic, remaining true to the person your subscribers signed up for.
The relationship between your company and customers is fragile and never one to be taken advantage of. You must consider the precarious balance between service and systems.

cost risk effort
So what’s the down side to outsourcing?
1. Communication. Like in any relationship it is key. Consider where your outsourcing is based and be mindful of the potential language barrier issues, for both yourself and your customers.
When it comes to discussing the tasks, be very very specific with the job requirements. The better you explain what you want, the better they can give you what you want. Use tools such as JING, Camtasia or Skype to detail what you are hoping to achieve.
TIP – from Dale Beaumont’s New Rules of Business – When posting a job on 99designs, Vworker (formerly rentacoder.com) Odesk, etc. Ask for the response starting with…”### “ or a specific term in job add to overcome the software some freelancers use to secure your job, without even knowing what the job is really all about.
Also use sentences such as “This is an easy job for someone who knows what they are doing” – so they cant over complicate their response and drive up the price.
Stay in tune with your customers needs and wants – get feedback to see how implementing the outsourcing has changed your business for good or bad and respond accordingly.
2. Value. Check online what similar jobs are going for and compare your prices. Consider how much it would cost you to employ a local to do the same task and how much time it would take them compared to outsourcing the job.
More often than not the cost of outsourcing is incredibly cheap – $2.50-$5/hr. You may think that you are taking advantage of these people. Many are actually grateful for the opportunity to work from home at hours that suite them. Compared to the wages they would otherwise get, the price they are offering to do your work for is relatively worthwhile.
3. “They took our Jobs”. Some criticize outsourcing overseas for locals losing their jobs. Ultimately, if your business is more productive and profitable than you are growing and expanding which means you will need to employ more staff to keep up with demand. Is it better to outsource offshore and grow or to remain stagnant and ultimately fold, putting what locals you do hire out of a job? We wont even mention that with growth comes tax and “reinvesting” money back into Australia ☺ .
They Took Our Jobs - South Park
4. Negativity. Because the clichés of job stealing and international telemarketers can occasionally give offshore outsourcing a bad wrap, your business may come under scrutiny and potentially receive some bad public relations.
Ensure you hire quality staff – the most expensive international labour is still likely to be cheaper than hiring someone in-house. Don’t skimp – you’ll pay for it in the long run.
5. Security and privacy. Again – use common sense. Would you give the keys to the company safe to any employee? No! Don’t share personally sensitive information. Keep in my your own and your clients confidentiality agreements and only use trusted sources.
6. Cultural sensitivities. Those who live and work near one another or at least within the same state or national boundaries will most likely have more in common in terms of language, business culture and background.
Ultimately, it is up to you if you can afford not to outsource, whether it is locally or off shore. While there are inherent disadvantages to outsourcing the pros clearly outweigh the cons. By developing your team effectively, the success of your business is only limited by your imagination.


New Rules of Business Dale Beaumont
Dale Beaumont - Outsourcing
* The 5 biggest reasons why you MUST embrace Outsourcing. Neglect these and you may very well find yourself out of business by 2015.
* How 4 of Dale’s clients have literally doubled their productivity through effective Outsourcing… and they have done it in as little as 90 days.
* What about the flip side or “dangers” of Outsourcing. Dale will explain all the potholes and roadblocks so you can avoid them.
* The best and worst countries to get Outsourced staff. Dale shares his personal experience and that of a close friend that has over 1000 staff working for him located all over the world.
* How to hire a full-time Virtual Assistant (VA) for between $350-$400 per month. That’s around $2 per hour! Skeptical? Dale will show you how it’s done right before your eyes.
* What about more technical rolls such as Website Developers, Video Editors and Social Media experts? You’ll learn how to find and hire specialists too.
* A simple “tick the box” dashboard system which gives you a clear overview of which tasks have been done and which are Outstanding.
* My 6 other must-use software tools to make working with staff on the other side of the world a breeze.
Bottomline: You can use $2 -$5 an hour outsourcing staff to do a huge array of tasks to grow your business faster and easier.
And at the “New Rules of Business” Conference Dale Beaumont will show you how to do it – LIVE!
29th + 30th April
Marriott Hotel – CNR Exhibition & Lonsdale St
Click here for your exclusive FREE invitation valued at $1495
13th + 14th May
VIBE Hotel Sydney CBD – 111 Goulbourne St.
Click here for your exclusive FREE invitation valued at $1495
19th + 20th August
Bruce Mason Centre – The Promenade Takapuna
Click here for your exclusive FREE invitation valued at $1495
26th + 27th August
Medina Excutive – 15 Ivory Lane
Click here for your exclusive FREE invitation valued at $1495
16th + 17th September
Medina Grand – 33 Mounts Bay Rd.
Click here for your exclusive FREE invitation valued at $1495
Click this link to visit vWorker.com
Click this link to visit VIRTUAL STAFF FINDER
Click this link to visit 123Employee
Do you outsource? If so we’d love to hear from you. Share your story.
If not, why not? What’s holding you back?


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